Using CRM to build Customer Intelligence

Downturn should be looked at as an opportunity to re-evaluate all the internal processes including the most important one, which is CRM (customer relationship management), CRM is an investment for the future, and organisation should look at this as a means to scale up operations and more importantly the ability to reach out to their customers in creative ways,” he argues, during the course of a recent email interaction with Business Line.
CRM is a practice which every organisation follows, regardless of size, It may be through a simple notebook, or a sophisticated software tool.” Having a well-defined CRM practice is absolutely essential for the long-term sustainability of the organisation, he observes. “When organisations are in a rapid growth or a hyper-growth phase, they hardly get any opportunity to re-think about customer relationship practices.”

T3 CRM developed by T3 SOFTWARES (http://www.t3softwares.com) is a tool which can help organizations better tune their business processes for building customer intelligence and knowledge.