Using CRM to build Customer Intelligence

Downturn should be looked at as an opportunity to re-evaluate all the internal processes including the most important one, which is CRM (customer relationship management), CRM is an investment for the future, and organisation should look at this as a means to scale up operations and more importantly the ability to reach out to their customers in creative ways,” he argues, during the course of a recent email interaction with Business Line.
CRM is a practice which every organisation follows, regardless of size, It may be through a simple notebook, or a sophisticated software tool.” Having a well-defined CRM practice is absolutely essential for the long-term sustainability of the organisation, he observes. “When organisations are in a rapid growth or a hyper-growth phase, they hardly get any opportunity to re-think about customer relationship practices.”

T3 CRM developed by T3 SOFTWARES (http://www.t3softwares.com) is a tool which can help organizations better tune their business processes for building customer intelligence and knowledge.

Sales Force vs CRM

Sales Force management and CRM (Customer Relationship Management) are two different concepts. Sales Force is related to hardcore marketing fundamentals while CRM is overall grouming of the client.